Rebeca de Ojeda is COO at Arosa, having worked in various service and consulting industries in an
executive capacity, prior to joining in 2022. She has been dedicated to working with and building up
values-based organizations that are deeply committed to a higher mission. She was immediately
drawn to the energy and drive of Arosa’s team.

Rebeca is an Executive Strategist with a track record of transforming B2B and B2C organizations for
fast growth and high performance. Rebeca specializes in translating visionary goals into actionable
business activities – aligning the pieces, positioning toward the optimal customer experience and
building a foundational structure for scalability. She has an extensive history in development and
integration of technology to yield operational efficiencies and analytical insight to the decision process.

Rebeca is a passionate developer of people, bringing leadership and customer-centric culture to
teams. Rebeca holds a BA from University of Chicago, and an MBA from Kellogg School of
Management. Rebeca is family and community oriented, with a knack for outdoor activities, art,
culture and travel.