Ari Medoff, is the CEO of Arosa. He has been working to create better jobs and superior business models in the senior care industry since 2012.

Ari is President of Jewish for Good and serves on the boards of the Durham Convention Center, Duke’s Aging Center Advisory Board and Learning Innovation Advisory Council, the Carolina Foundation for Jewish Seniors, and Canary Benefits. Ari helped co-found the Junior Board of Directors of Seeds of Peace and has been a Big Brother to two for over a decade. Prior to starting Arosa, he worked in private equity in New York City.

Ari earned an MBA/MPP at the Harvard Business School and Kennedy School of Government with Rubenstein and George Fellowships, and graduated from Duke University as a BN Duke Scholar. He went to Durham Tech to become a CNA in 2013.